"Interest in fresh breath highest among 18-24 year olds" - Oral

Kimberly-Clark Launches DentaBurst(TM) Freshening Teeth Cleaners

Published in Health Business Week, February 15th, 2008

Kimberly-Clark is launching DENTABURST(TM) Freshening Teeth Cleaners, an effective way to clean teeth and freshen breath on-the-go. Unlike mints or gum, DentaBurst(TM) Freshening Teeth Cleaners remove plaque from the surfaces of teeth, leaving them feeling smooth and clean.

A great smile is recognized as a critical health and beauty essential. Like good skin and hair, a great smile is a sign of health and beauty -- a seemingly effortless enhancement to your appearance.

"But brushing on-the-go is awkward and inconvenient and most gums and mints just mask bad breath and don't clean your teeth," says Stephanie Earley, Market Manager for DentaBurst(TM)....

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Source: Health Business Week (2008-02-15)

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