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Advanstar Communications, Inc.
Advanstar Drives Docs to Healthcare Portal - Modern Medicine
February 29th, 2008
Advanstar Communications, Inc. - a leading worldwide media company - released phase one results of the company's promotional campaign to register users on its new physician portal, ModernMedicine.com. Results to date show that the campaign has registered over 12,000 new healthcare professionals since the launch of promotion on January 15 - a significant step toward the goal of 100,000 new registered users by the end of 2008. Vice President of Marketing at Advanstar's Life Sciences Group, David Hoo, is pleased with the response to the multi-faceted promotional campaign, viewing the jump in registration as validation of the portal's benefit to healthcare...
Source: Health Business Week (2008-02-29)
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