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American Academy of Pediatrics
AAP Calls for an End to 'Toxic' Tobacco Content in Hollywood Movies
March 7th, 2008
Hollywood movies deliver billions of tobacco impressions to young audiences annually, and this poses one of the gravest threats to U.S. teens, says the American Academy of Pediatrics (AAP). On-screen tobacco recruits 390,000 new teen smokers each year in the U.S alone, and U.S. films take in 58 percent of movie box office sales globally, so this toxic tobacco content is also causing harm around the world. The AAP joins many other health groups in calling on the movie industry to stop toxic tobacco content in films and make youth-rated movies smoke free. "On-screen tobacco is an enormous risk to our kids," said Renee Jenkins, MD, FAAP, president of AAP. "Movies with...
Source: Health Business Week (2008-03-07)
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