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AARP'S New Book Caring for Your Parents, Online Channel, and PBS TV Special Launch to Provide Consumers With Integrated Resources for Caregiving

Published in Health Business Week, April 18th, 2008

With family members now responsible for 80% of caregiving in the United States, nearly every generation is feeling the ripple effects of the aging process. Drawing on AARP's depth of expertise on the topic, AARP Publications is pleased to debut two new initiatives this week -- Caring for your Parents -- The Complete Family Guide: Practical Advice You Can Trust from the Experts at AARP, and a primetime television special airing on PBS titled Caring for your Parents. Both the paperback and television program, which is a complement to the book, will provide consumers with sensitive counsel and a practical road map through the complex emotional terrain so many people face as their parents age....

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