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Allergies
WellPoint NextRx Pilots Over the Counter Medication Program with Blue Cross & Blue Shield of Rhode Island
April 25th, 2008
WellPoint NextRx, the nation's largest health plan-owned pharmacy benefit manager (PBM), announced the results of a recently completed pilot program launched for its unaffiliated plan Blue Cross & Blue Shield of Rhode Island (BCBSRI) for generic over the counter medications. Under the OTC Options Program, BCBSRI members had the option of receiving over the counter medications -- such as the allergy drug Loratadine -- at no charge as an alternative to a prescription medication for a period of one year. The program took the pinch out of allergy season by helping offset the out-of-pocket costs for members who typically fill a prescription strength medication such as...
Source: Health Business Week (2008-04-25)
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