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American Red Cross
American Red Cross Launches National Campaign to Connect NASCAR Fans With Blood Donations
May 9th, 2008
The American Red Cross announced the launch of Red Cross Racing, a new national campaign to recruit NASCAR fans as blood donors and raise awareness of the need to give blood. Every two seconds, someone in America needs blood. Through the support of 3M and Roush Fenway Racing -- two highly respected organizations in the NASCAR motorsports world -- the No. 16 Ford Fusion will race this Sunday at the Aaron's 499 in Talladega, Ala. in a full paint scheme featuring the Red Cross logo. The car will be driven by Red Cross Celebrity Cabinet member and blood donor Greg Biffle. "I'm proud to be an American Red Cross blood donor," said Biffle. "I give blood...
Source: Health Business Week (2008-05-09)
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