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Access Nurses
Nursing Shortage Spurs Campaign to Change the Image of Nursing in the Media
May 23rd, 2008
Healthcare staffing company Access Nurses announced a national campaign to change the image of nursing in the media. The campaign launches with a 26-episode television program about the real lives of nurses working on the front lines of modern healthcare. The show, Nurse TV, will premier this fall on more than 100 television stations across the country. As the nursing shortage poses mounting concerns about the future quality of healthcare, Access Nurses is determined to help recruitment efforts. Access Nurses CEO Alan Braynin believes "the Nurse TV campaign will help promote the nursing profession as a rewarding and valuable career." Over the past...
Source: Health Business Week (2008-05-23)
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