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360 Public Relations
Stonyfield Farm Taps 360 Public Relations
May 30th, 2008
Following a national review, Stonyfield Farm, Londonderry, New Hampshire, has selected 360 Public Relations for a series of online campaigns to support its YoBaby(R), YoMommy(TM) and Oikos(TM) brands. "360PR's combined focus on moms and social media is helping us to deepen our connection with consumers and extending the important efforts of our in-house communications team," said Alice Markowitz, vice president of communications, Stonyfield Farm. The initiatives are designed to support the launch of new products: YoMommy, the first yogurt for pre-natal women, YoBaby Simply Plain, and Oikos Organic Greek Yogurt new blueberry and honey flavors. ...
Source: Health Business Week (2008-05-30)
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