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AARP
AARP and Borders Enter Into Long-Term Agreement to Offer Unique Benefits and Valuable Discounts to AARP Members
June 13th, 2008
AARP and Borders(R) announced a long-term agreement that will provide unique benefits and discounts to AARP's more than 39 million members. The nation's largest membership organization for people age 50 and over and Borders will combine forces to expand access to information on health, financial security, travel, and other issues important to personal growth and quality of life for those over 50. In addition, Borders will offer AARP members in-store and online discounts on select merchandise and will encourage AARP members to take advantage of the benefits of membership in the Borders Rewards(R) customer loyalty program, which now has over 26 million members. "The...
Source: Health Business Week (2008-06-13)
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