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2008 - Osterreich am Ball
Public Viewing in Austria - the Whole Country Becomes a Stadium
June 20th, 2008
"Public Viewing" was an integral part of the "summer fairytale" that was the 2006 World Cup in Germany. The number of visitors was several times greater than anticipated. In the end, the unique atmosphere of the Fan Fests attracted more than 14 million people (compared with 3.2 million in the stadiums). To accommodate the national and international masses expected across the country, planning is already underway throughout Austria. With the motto "The whole country becomes a stadium", a tight-knit nationwide network of Fan Festivals has been organised. Fan Zones in the host cities, the Fan Tour sponsored by Coca-Cola, Kronen...
Source: Health Business Week (2008-06-20)
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