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(RED)(TM)
(RED) to Launch New Way for People to Get Music in Their Lives; Weekly Delivery of Great Music Helps to Save Lives in Africa
July 18th, 2008
In the fall of 2008, (RED) will unveil a simple, seamless way for people to receive music from artists they love and artists they will discover through (RED). By applying the (RED) idea to music this new model will create a new revenue stream for artists and labels and buy life-saving medicine for those living with AIDS in Africa. Don MacKinnon, founder of HEAR Music and former Vice President of Music & Entertainment of Starbucks Coffee Company, conceived this concept. "(RED) is such a powerful model," said Don MacKinnon, President of (RED) Content. "The world's best brands created (RED) products that have generated over $110 million. What we are...
Source: Health Business Week (2008-07-18)
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