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4 Boys, Inc.

Songs Get Short for Short Attention Spans

Published in Health Business Week, July 25th, 2008

4 Boys, Inc. released the debut album by Rock Daddy Rock entitled Silly Short Songs For Silly Short People. The title pays tribute to eighteen, 1-2 minute songs that celebrate the everyday life of kids and their silly, gross and wonderful behaviors. Chris Bihuniak, the album's songwriter, musician and producer is a father of four boys and was inspired to write short songs because, "I noticed kids getting bored after a few minutes into a standard rock song," he says.

The average single is three-and-a-half minutes long. The reason "is likely derived from the original format of 78 rpm-speed phonograph records; at about 3 to 5 minutes per side, it's just long enough for the...

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