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Advanstar Communications, Inc.
Advanstar Expands Digital Focus
August 1st, 2008
Three Advanstar Communications' healthcare titles have launched digital editions. RN, Healthcare Traveler, and LocumLife join Drug Topics and Geriatrics in offering readers instant access to an online version of each print issue. Advanstar intends to leverage these new digital editions to expand audience engagement and reach beyond print circulation to other relevant disciplines, international providers, and students. "Our time-challenged nurse and physician readers, in particular our travelers, often look beyond the print issue to access information. Digital editions allow us to connect with and meet the needs of more readers," says Cary Lederman,...
Source: Health Business Week (2008-08-01)
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