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Affinion Direct Response Group
Affinion Direct Response Group Signs Agreement With Venture Development Center, Inc.
August 1st, 2008
The Affinion Direct Response Group, a division of the Affinion Group, a leading global affinity marketer, announced that it has signed a multi-year, exclusive agreement with the Venture Development Center, Inc. (VDC), a professional services firm focused on developing new, revenue-enhancing distribution channels and creating new Information Services products. VDC was founded by Dr. Charles Stryker, a world-renowned expert in the field of Information and Data Services management. The Affinion Direct Response Group (ADRG) has engaged VDC to provide advisory and business development services in the sourcing of new partners, the creation of analytical products, and the...
Source: Health Business Week (2008-08-01)
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