Health Business Week
Welcome to NewsRx!
Learn more about a six-week, no-risk free trial of Health Business Week
We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.
Activate
New ACTIVATE(TM) Drinks Give Pre-Mixed Functional Beverages a Run for Their Money
August 8th, 2008
According to a study conducted by Covance Laboratories, vitamins and other healthful ingredients deteriorate sitting in water. ACTIVATE(TM) is a new functional beverage that stores ingredients inside an innovative cap. Storing the ingredients separate inside the cap keeps them fresh until the moment they're released, for maximum potency and effectiveness. For the founders of ACTIVATE, taking vitamins every day had become more hassle than it was worth. "Swallowing horse pills was uncomfortable and hard to remember. Dumping supplement powders into water bottles was just messy and awkward. The cap provides a new form of ingredient delivery...
Source: Health Business Week (2008-08-08)
|
