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22squared
Shoe Carnival Selects 22squared as Advertising Agency of Record
August 8th, 2008
22squared announced its appointment as Agency of Record for national retailer Shoe Carnival. "Relationships move in stages - from simply being acquainted with or familiar to being a true advocate," said Richard Ward, CEO of 22squared. "What we've found is that the same is true for consumers and the brands they commit to. We are able to use real data to create a strategic path for Shoe Carnival that identifies specific entry points within its customer relationship process where our creative will prompt brand advocacy and instill positive growth for its business." Todd Beurman, Senior Vice President of Marketing at Shoe Carnival, said 22squared's...
Source: Health Business Week (2008-08-08)
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