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AARP
AARP and Foreigner Team Up to Launch 'Air Guitar for My Guitar' Competition
August 22nd, 2008
AARP, the world's largest advocacy organization for the 50+ community, announced it is teaming up with the legendary band Foreigner to launch "Air Guitar for My Guitar," an air guitar and lip-sync competition in conjunction with AARP's sponsorship of Foreigner's "Feels Like the First Time Tour." The competition, tour and other musical collaborations are part of AARP's year-long 50th anniversary celebration. "At AARP, we always try to connect with our members in fun and exciting ways, and this air guitar contest certainly fits the bill," said Emilio Pardo, EVP and Chief Brand Officer, AARP. "This is a great opportunity for our members and their families to unleash their...
Source: Health Business Week (2008-08-22)
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