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ABI Research
Consumers Delaying Blu-ray Player Purchases, Finds ABI Research Survey
August 22nd, 2008
Blu-ray players are not flying off retailers' shelves, at least not in the numbers the industry might hope for. A new consumer survey from ABI Research has revealed a widespread reluctance to commit to a Blu-ray player in the near future: over half of the 1000 respondents, citing "other priorities," say they have no plans to purchase one; a further 23% are likely to buy, but not until sometime in 2009. ABI Research principal analyst Steve Wilson says that much of the lukewarm response can be attributed to consumers' perceptions about the value proposition that Blu-ray delivers. "Consumers were happy to embrace standard DVD when that format arrived because the...
Source: Health Business Week (2008-08-22)
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