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Addiction Medicine
New Study Published in Journal of American College Health Shows Significant Reductions In Serious Alcohol-Related Consequences Among College Students
August 29th, 2008
A new study shows significant decreases in serious alcohol-related problems among students at the University of Virginia (UVa) -- including drinking and driving, alcohol-related injury/fighting, taking sexual risks and missed classes -- as a result of a six-year campus-wide social norms marketing campaign. The study's findings are in stark contrast to national statistics on college drinking, which show no change or even slight increases in self-reported negative consequences during a similar time period. Social norms research has shown that students are influenced by perceptions, whether right or wrong, and tend to behave according to what they perceive to be normal....
Source: Health Business Week (2008-08-29)
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