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AIDS Healthcare Foundation
AHF Blasts GlaxoSmithKline Print Ads That Promote Fear of HIV Treatment
September 12th, 2008
AIDS Healthcare Foundation (AHF), the largest non-profit AIDS healthcare provider in the United States and operator of free AIDS treatment clinics in the US, Africa, Latin America/Caribbean and Asia, is blasting British multi-national drug giant GlaxoSmithKline (GSK) for a recent series of direct-to-consumer print advertisements that, under the guise of patient education, capitalize on patients' fears of HIV treatment. AHF believes that marketing tactics employed in GSK's, "First Impressions...Can Be Deceiving" advertising campaign are irresponsible and a ruthless attempt by GSK to maintain dwindling market share while disregarding the negative impact such advertising has on patients'...
Source: Health Business Week (2008-09-12)
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