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America's Health Insurance Plans
AHIP Launches New Long-Term Care Education Campaign
September 12th, 2008
America's Health Insurance Plans (AHIP) today launched a new national education campaign to better inform consumers about their risks of needing long-term care and the valuable financial protection long-term care insurance provides. "Too many Americans are not adequately protected against the risks of needing long-term care," said Karen Ignagni, President and CEO of AHIP. "We are providing consumers with accurate and timely information so they can better prepare for the unpredictability and soaring expense of long term care." The centerpiece of this campaign is a new consumer-friendly website, http://www.mylifemyfamily.com/, to provide consumers with...
Source: Health Business Week (2008-09-12)
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