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AARP
AARP Focus Group: 'Change' and 'Experience' Messages Not Working With Denver Swing Voters
September 12th, 2008
An AARP focus group in Denver found that neither the Obama campaign's focus on "change" nor the McCain campaign's focus on "experience" appears to be working with undecided voters. The panel of 21 swing voters, conducted by Luntz Maslansky Strategic Research, Inc., found that these voters want specific information on their proposals -- including how the candidates plan to pay for them -- and accountability on their promises. "The presidential candidates are hurting their chances with swing voters by reducing their ideas to bumper sticker slogans," said Nancy LeaMond, AARP's Executive Vice President. "These key voters are going to base their choice on key details about...
Source: Health Business Week (2008-09-12)
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