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Acurian, Inc.
Acurian Expands Performance-Based Pricing to Patient Recruitment Advertising Campaigns
September 19th, 2008
Acurian, Inc., a leading provider of patient recruitment solutions, announced that has expanded its risk-sharing patient recruitment model to include advertising-based strategies. The company is already widely known for performance contracts that are based on customers leveraging the Acurian database for patient recruitment. "Over the last four years, we've staked our reputation and our business on delivering patients into trials under tightly written performance-based contracts," said Rick Malcolm, PhD, Acurian's CEO. "Extending this philosophy to our centralized advertising solution is just a natural progression of our business, but a profound one at that." ...
Source: Health Business Week (2008-09-19)
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