23andMe Democratizes Personal Genetics

23andMe, Inc., the industry leader in personal genetics, announced a substantial reduction in price for its Personal Genome Service(TM), democratizing personal genetics and expanding the opportunity for more people to benefit from the genetic revolution. Effective immediately, 23andMe is offering its service for $399. 23andMe is able to offer the reduced price thanks to technological advancements made by the company that provides its DNA scanning technology, Illumina, Inc. In addition, 23andMe also unveiled today the expansion of its custom genotyping content along with new social networking and community features, laying the groundwork for enhanced customer interaction.

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