Published in Health Business Week, September 26th, 2008
With the success of sites like YouTube, companies can now improve the effectiveness of a press release by showcasing their distinct style through the openness and entertainment-qualities of video.
"The popularity of video traffic online from users of all ages demonstrates the growing emphasis of integrating video into marketing and publicity campaigns," said Philip Louie,...
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Source: Health Business Week (2008-09-26)
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