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AcuPOLL Research, Inc.
AcuPOLL Releases White Paper on Idea Development Process
October 3rd, 2008
Just over a year after its release, the AcuPOLL Germinator process has proven it can change the way companies develop new product ideas and which of those are ultimately put before consumers. The innovative methodology enables brand executives to quickly and inexpensively uncover whether consumers believe the benefit you are offering is important and if it is based on a sound consumer Insight; and, AcuPOLL has developed a white paper that details the methodology further, showcasing benefits to brand executives who are often under increased pressure to fast track the best ideas and get them to market. The free white paper is available for download at...
Source: Health Business Week (2008-10-03)
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