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24/7 Real Media Inc.
24/7 Real Media Adds Performance Tracking Functionality to Open AdStream
October 3rd, 2008
24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream(R) ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help identify optimal strategies for generating revenue. With Performance Tracking, publishers get a full analysis of conversion activities occurring after their visitors either view or click on an advertising message on their site, and arrive on an advertiser's site to browse or purchase. Open AdStream allows publishers to track conversions through multiple steps and assign specific...
Source: Health Business Week (2008-10-03)
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