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AdvaMed and AdvaMed 2008
Huthwaite to Lead New Product Launch Discussion at AdvaMed 2008
October 3rd, 2008
Huthwaite, Inc., the world's premier sales performance improvement company, will moderate a discussion entitled, "The DNA of Selling and Marketing High-Risk Innovation" at AdvaMed 2008. While research shows that one out of every three new products fails at launch*, this session will demonstrate that properly prepared organizations can successfully sell new MedTech products to physicians, clinicians and C-Suite executives. Moderated by Steve Lunz, Huthwaite Vice President of Direct Sales, the session will include Connie Mardis, M.Ed, Siemens Healthcare Diagnostics Sr. Manager of New Product Marketing Education, and Chris Mitchell, Huthwaite Director of Global...
Source: Health Business Week (2008-10-03)
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