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Access 360 Media
Access 360 Media and 18 in '08 Launch 'Shop the Vote'
October 10th, 2008
This election year, nearly 30 million young adults (18-24) will have their very first opportunity to vote for President of the United States --- yet many may not plan on turning out on Election Day, choosing instead to go shopping: the #1 activity young adults partake in outside of their homes (Cassandra Report, 2007). With these facts in mind, the two leading groups focused on reaching young adults around these issues --- Access 360 Media (www.access360media.com) and 18 in '08 --- have joined forces to create Shop The Vote (www.shopthevote.org), the first digital out-of-home public service campaign designed to reach these critical citizens...
Source: Health Business Week (2008-10-10)
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