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Aetna
Aetna and Earvin "Magic" Johnson - Working Together to Improve Community Health and Health Literacy
October 10th, 2008
Aetna (NYSE: AET) and Earvin "Magic" Johnson have launched an exciting new multi-media advertising campaign in major urban markets across America, and an interactive web site, www.communityvitality.com. Both are designed to "edu-tain" - or educate and entertain people on the issues of health literacy, wellness and healthy behaviors, and racial and ethnic inequality in health care. These new initiatives, together with planned appearances, reflect the vitality and momentum of the groundbreaking partnership established between the two organizations earlier this year. "Most Americans have the power to improve their health, but need encouragement and support to achieve and...
Source: Health Business Week (2008-10-10)
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