Health Business Week
Welcome to NewsRx!
Learn more about a six-week, no-risk free trial of Health Business Week
We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.
90octane
Swedish Medical Center Ramps up Search Engine Marketing Efforts With 90octane
October 10th, 2008
Swedish Medical Center, based in Englewood, CO, has hired 90octane LLC to reinstate its search engine marketing (SEM) program. The Denver-based interactive marketing firm will strategize and implement a program including search engine optimization (SEO) and pay-per-click (PPC) advertising. Each online marketing tactic employed will support the hospital's critical areas of service, including neurotrauma, cancer, cardiology and the treatment of stroke. In addition, organic optimization and PPC advertising will be geo-targeted to increase local public awareness of the center and to generate website visits by those seeking health-care services in the region. ...
Source: Health Business Week (2008-10-10)
|
