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Acxiom Corporation
Acxiom Corporation Offers Marketers a High-speed, Household-level Mapping and Segment Analysis Tool
October 17th, 2008
Acxiom(R) Corporation (Nasdaq: ACXM) announced the release of enhancements to its PersonicX(R) VisionScape(TM) segment analysis and visualization tool suite. Acxiom customers can now increase market analysis productivity by 30 percent with PersonicX VisionScape, plus gain a better understanding of their target audience as a result of greater accuracy and speed in the analysis of consumer attitudes, demographics and behaviors by geographic location. PersonicX VisionScape is Acxiom's latest innovation in the PersonicX family of household-level segmentation tools. The centerpiece of PersonicX is PersonicX Classic(TM), a household-level segmentation system that places U.S....
Source: Health Business Week (2008-10-17)
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