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Access Development
Access Development and Zions Bank Celebrate Third Anniversary of Unique Merchant-Funded Rewards Program
October 24th, 2008
In July 2005, Access Development partnered with Zions Bank to introduce Zions Cash Rewards -- a revolutionary merchant-funded rewards program designed to competitively differentiate Zions' bankcard portfolio and build cardholder loyalty. On the program's third anniversary, debit card usage is up 6% annually, new account acquisition has risen 7%, and the cardholder attrition rate has decreased 26%. "Zions Cash Rewards has proven to be a very cost-effective, high-impact solution for bolstering the performance of our bankcard portfolio," reports Cynthia Smith, SVP, Bankcard Operations at Zions Bank. "It's a powerful tool for driving cardholder...
Source: Health Business Week (2008-10-24)
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