Health Business Week

Welcome to NewsRx!

Learn more about a six-week, no-risk free trial of Health Business Week


We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.

Air New Zealand

Air New Zealand Pilot Helps Campaign Get Off to a Flying Start

showed his willingness to go beyond the call of duty today, as he dangled over 65 feet in the air - all in the name of advertising.

Captain Peter Clulow flew in from New Zealand this week and has been busy putting the finishing touches to the 65 foot high billboard trumpeting the new slogan: "Is it just a kiwi thing'" The campaign is part of Air New Zealand's bid to make the unique 'kiwi can-do' attitude famous throughout the world.

Amateur abseiler Captain Clulow spent four hours suspended over one of the City of London's busiest roads in this nail-biting...

• View Other Issues of Health Business Week
  
• View Other NewsRx Publications