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AARP
AARP Analysis Reveals Negative Ads Unlikely to Deliver Key, Undecided Voter
October 31st, 2008
An AARP analysis today revealed that the recent increase in negative advertising may work well on the general electorate, but critical undecided voters are less likely to respond. The tendency for campaigns to "go negative" in the month leading up to election day has been hard to resist, but an AARP survey of undecided and leaning voters indicates that candidates who focus on issues and do not stir up partisan anger are rewarded with greater support from the swing voters they need to attract to win the election. "Undecided voters are far more interested in learning how the candidates will solve our economic crisis than hearing about something their...
Source: Health Business Week (2008-10-31)
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