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1-800-FLOWERS.COM
CBS and 1-800-FLOWERS.COM Team Up to Create 'Ex-Day'
October 31st, 2008
The CBS Marketing Group and 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and leading multi-channel retailer, announced an initiative to create "Ex Day" . a brand new holiday on October 16th . designed to "let love bloom again" and bring new life to past relationships through a special "Ex Day" bouquet. Inspired by the new CBS series THE EX LIST, the bouquets give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest. According to a recent study by Wakefield Research, 39% of people feel they let "the One" get away, and more than 2 in 5 Americans still have romantic feelings for an ex.. Tapping...
Source: Health Business Week (2008-10-31)
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