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Acxiom Corporation
Acxiom Study Reveals Which Consumer Groups Are Most Likely to Spend During Challenging Economic Times
October 31st, 2008
Acxiom(R) Corporation (Nasdaq: ACXM) announced the release of the first issue of its Retail Consumer Dynamics Study (RCD), an industry-specific analysis of consumer shopping behavior and attitudes in today's difficult economic times. The study revealed variations in how each consumer segment looks at the economy today and how that perception affects whether and how they will defer spending; the type of stores they will visit; and generally how they go about their daily shopping. "Even though all consumers are facing huge economic uncertainty, their responses differ - and not along conventional demographic lines," said Jie Cheng, vice president of analytics and consumer...
Source: Health Business Week (2008-10-31)
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