Published in Health Business Week, October 31st, 2008
"We wanted to develop a fun and creative collection that would help our customers express themselves a little differently to the important people in their lives." said Jim McCann, CEO and founder, 1-800-FLOWERS.COM, "Sending a floral or edible cupcake is the perfect way to connect with that special someone whether it's for a birthday, anniversary or just because."
1-800-FLOWERS(R) Cupcake in Bloom(TM) is a floral cupcake...
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