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Acxiom Corporation
Acxiom's Direct Marketing Database Solution Helps Alltel Wireless Achieve "My Circle" Success
October 31st, 2008
At the DMA 2008 Conference & Exhibition today, Acxiom(R) Corporation (Nasdaq: ACXM) announced a joint case study with Alltel Wireless, America's largest network, that highlighted Acxiom's innovative customer intelligence solutions as the key to impressive results for Alltel Wireless' "My Circle" direct marketing campaigns. When Alltel Wireless launched its ground-breaking "My Circle" calling product, for the first time customers could enjoy unlimited calling to any 10 numbers - on any network - for free. The market responded enthusiastically, with "My Circle" popularity contributing to consistent year-over-year revenue growth. As a result of the...
Source: Health Business Week (2008-10-31)
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