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Melamine Incident Good for Many Milk Brands
October 31st, 2008
The melamine incident has shaken China's milk industry and is having knock-on effects through food markets globally. But it is also sowing the seeds of positive change for China's milk marketers by strengthening brand loyalty. A newly released study, "Tainted Brands", from All Media Count finds that milk consumers have had their confidence in milk brands deeply shaken, but that there is not likely to be a flight from milk consumption. On the contrary, the incident has suddenly made most milk consumers more loyal. China's major milk brands have spent years investing in product development and marketing communications, only to have a large chunk of...
Source: Health Business Week (2008-10-31)
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