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ABI Research
Consumer Navigation Still Facing Many Challenges On Its Way to Mass Market Adoption, Says ABI Research
November 14th, 2008
While much of the debate in the consumer navigation industry seems to focus on new features such as 3D maps, multimedia, connectivity, local search, convergence, and business models, the most important issue confronting navigation vendors is how to grow navigation beyond the current penetration rate of 20% to a virtually ubiquitous experience embraced by all layers of society in North America and Europe. "Mass market adoption will require creative thinking far beyond the current paradigms," says ABI Research director Dominique Bonte. "First and foremost an uncompromisingly intuitive and simple navigation interface will need to be designed, combined with seamless...
Source: Health Business Week (2008-11-14)
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