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Adspace Networks, Inc.
Mall Advertising Test Shows 38 Percent Sales Lift for Marketers Using Adspace Digital Mall Network
November 14th, 2008
A recent test in 12 shopping centers with the Adspace Digital Mall Network showed that when a major anchor department store discounted $145 Cole Haan men's loafers to $99, Adspace increased promotional lift 38 percent. Adspace Networks, the owner and operator of the Adspace Digital Mall Network, a network of 1,400 Smart Screens in 105 upscale shopping centers reaches 100 million people per month and is now proven to move merchandise. In stores that did not promote the sale on the Smart Screens, the Cole Haan men's loafers sale trended 15.1 percent above average. In stores where the sale was advertised on the Smart Screens, sales jumped to 20.8 percent above...
Source: Health Business Week (2008-11-14)
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