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Aging
Caring.com Launches First Ad Network to Reach Family Caregivers
November 14th, 2008
Caring.com a comprehensive online resource for people caring for aging loved ones, has launched the Caring Alliance (http://www.caring.com/about/advertising.html), the first vertical ad network to reach baby boomers that are caring for an aging parent. Through the Caring Alliance network, powered by Adify (http://www.adify.com/), businesses with products and services for seniors and their loved ones can reach the largest concentration of family caregivers in the U.S. "While there are a number of health oriented vertical ad networks, none focus exclusively on the hard to reach family caregiver," said Andy Cohen, Caring.com CEO. "Adult children...
Source: Health Business Week (2008-11-14)
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