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AIDS Healthcare Foundation
AHF'S AIDS Drug-Pricing Campaign Arrives in Abbott Executives' Home Mailboxes
November 14th, 2008
AIDS Healthcare Foundation (AHF), which operates four free treatment clinics in Mexico (Puerto Vallarta, Cancun, Tuxtla Gutierrez and Pachuca) today stepped up its campaign to prompt Abbott Laboratories, Inc. to lower the price for its key AIDS drug Kaletra in Mexico. A direct mail piece arrives this week in Chicago-area mailboxes, specifically targeted toward the company's executives, employees and neighbors. In an innovative advocacy approach, AHF's public affairs staff utilized publicly-available political campaign contribution records to zero in on the zip codes of Abbott's top executives and rank-and-file employees, to ensure that this key group of stakeholders are made aware of the...
Source: Health Business Week (2008-11-14)
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