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Air New Zealand
Thirty Californians Go Bald for Change
November 14th, 2008
Thirty Southern California residents have a lot less hair this afternoon, but they now have a head full of change. Hundreds watched while more than 200 auditioned to be one of Air New Zealand's "cranial billboards" today at Greenway Melrose Trading Post in Los Angeles. The 25 men and five women chosen had their heads shaved and temporarily tattooed to become walking advertisements for the airline. Phil Keoghan, a New Zealander and host of The Amazing Race, announced the lucky selected applicants. Two of the women had long enough hair that they donated it to Locks of Love in honor of loved ones who fought or are fighting cancer. Amongst those chosen: several Kiwis; an...
Source: Health Business Week (2008-11-14)
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