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Addiction Medicine
Forterus Inc. Taps Rising Demand for Addiction Treatment Services With Ad Buys During the Steve Wilkos Show
November 21st, 2008
Forterus Inc. (BULLETIN BOARD: FTER) is tapping rising demand for addiction treatment services with ad buys for its behavioral healthcare subsidiary during the morning and late night airings of today's Steve Wilkos Show. The 30-second ads, which showcase A Better Tomorrow Treatment Center Inc., will appear during the Steve Wilkos Show at 11:56 a.m. and again at 11:56 p.m. The ads will be aired on KTLA in Los Angeles. "The Steve Wilkos Show is one of A Better Tomorrow's best lead generators," said Paul Howarth, Forterus' CEO. Its previous ad buys during the Steve Wilkos Show have produced "300 to 400" calls from prospective clients, he said, adding...
Source: Health Business Week (2008-11-21)
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