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Aetna
Aetna Introduces New Chinese-Language Website
November 21st, 2008
This open enrollment season a new Chinese-language website from Aetna (NYSE:AET) is making it easier for many Chinese consumers to learn about Aetna's broad range of products, services and network of physicians, hospitals and other health care professionals. Aetna.com in Chinese also provides general information and tips about health benefits to help members whose primary language is Chinese choose benefits plans that best serve them and their families. "Of the approximately 3.6 million Chinese in the United States, 63 percent are foreign born, and more than 77 percent of Chinese-American households speak Chinese at home according to the U.S. Census Bureau," says Rachel...
Source: Health Business Week (2008-11-21)
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