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Adair Greene-McCann
Adair Greene-McCann Wins Gold with 'Relief'
December 5th, 2008
Adair Greene-McCann walked off with top honors at the 2008 Medical Marketing and Media (MM&M) Awards for its consumer TV commercial for Sarna(R), an over-the-counter line of lotions for the relief of itching created for the Consumer Health Division of Stiefel Laboratories. The Gold Award winning commercial, dubbed "Relief Runs in the Family," was rated best in the Over-the-Counter Advertisement/Campaign category, beating out four other finalists. "We are excited to win this recognition," said Mark Perlotto, executive vice president and managing director of Adair Greene-McCann, "particularly since it involved a top-to-bottom make-over for the Sarna(R)...
Source: Health Business Week (2008-12-05)
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