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Adventure Travel Trade Association
2008 Adventure Industry Research Report Analyzes, Reveals Global Trends
December 5th, 2008
Xola Consulting, Inc., in collaboration with the Adventure Travel Trade Association (ATTA), released its 2008 Adventure Industry Research Roundup, the only comprehensive tourism industry research report dedicated specifically to adventure travel. 'Adventure travel' is generally defined by industry leaders today to include a mix of adrenaline sports such as whitewater rafting, softer nature experiences such as birdwatching, and cultural engagement and learning. Featuring trend information and in-depth analyses about the countries, consumers and industry players engaged in adventure travel, the report covers a wide range of subjects from operations to...
Source: Health Business Week (2008-12-05)
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