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ActionCOACH
Boost Your Business and Career by Developing Your Personal USP
December 19th, 2008
Can a key strategy for differentiating products and services help small business owners and even employees boost profits and careers' ActionCOACH, the world's number one business coaching firm, teaches its clients to create and use a company or personal USP -- Unique Selling Proposition -- to gain traction in the marketplace and separation from competition. A good USP can also boost a career by helping employees define or redefine themselves in terms of the benefits they can offer a company and its bottom-line. "In any economic slowdown, most customers default to price shopping and start to view all products as commodities,"...
Source: Health Business Week (2008-12-19)
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